Intent Data is one of the hottest buzzwords of 2019 for B2B Marketers. And why wouldn’t it be? Everyone would love to know which companies and buyers are in market for their solution. Marketing Teams are already fueling their advertising and marketing campaigns focusing on decision-makers and key champions in businesses who are showing intent to buy.
However one of the most critical components for success with Intent Data is making sure the Sales/Business Development teams understand and leverage this new source of intelligence in parallel with all other Marketing efforts.
In this Webinar, you’ll learn about:
- What is third-party intent?
- How can SDR/BDRs leverage Intent data to prioritize their prospecting efforts?
- How can Marketing lay out the framework for Sales to efficiently use Intent data?
- What are some limitations with third-party intent data?
