News

4 Ways to Fix Digital Privacy in Canada

By | Features

We see a lot of headlines every day about the growing impact of cybercrime.

Beauceron’s CEO, David Shipley, is often in the media providing explanation and context. While the news isn’t good, there is hope and a way for a more secure digital future for Canadians and people around the world.

With stories of recent major data breaches like Desjardins and Capital One hurting Canadians’ trust, their wallets, and even their identities, it’s time for the country to crack down on cybercrime.

Sounds like an insurmountable task, but there are tangible steps we can take in the short- and long-term future that could majorly cut down criminal activity online.

Read more . . .

Upcoming Webinar – How can SDR’s / BDR’s use Intent Data?

By | Uncategorized

Intent Data is one of the hottest buzzwords of 2019 for B2B Marketers. And why wouldn’t it be? Everyone would love to know which companies and buyers are in market for their solution. Marketing Teams are already fueling their advertising and marketing campaigns focusing on decision-makers and key champions in businesses who are showing intent to buy.

However one of the most critical components for success with Intent Data is making sure the Sales/Business Development teams understand and leverage this new source of intelligence in parallel with all other Marketing efforts.
In this Webinar, you’ll learn about:
  1. What is third-party intent?
  2. How can SDR/BDRs leverage Intent data to prioritize their prospecting efforts?
  3. How can Marketing lay out the framework for Sales to efficiently use Intent data?
  4. What are some limitations with third-party intent data?

Reserve your spot