gShift, an industry leading web presence analytics and content performance technology vendor, has been accepted into the IBM Watson and Bluemix I3 program to further develop its use of machine learning and AI to, in turn, help marketers fully optimize their data-driven content marketing efforts. Specifically, gShift will be using IBM Watson’s Natural Language Understanding and Tone Analyzer solutions to further analyze selected content in order to derive insights and make recommendations regarding the optimization of the content and its distribution, as well as to develop competitive analysis opportunities.